Many businesses in Sydney and Melbourne struggle over which products to use in order to promote their services. Demographics are analyzed and audiences are narrowed down. However, there is a product that is right for just about every audience, regardless of age, race, or gender. Custom tote bags are so useful in almost endless scenarios that it is hard for any consumer to throw one out, and that means more marketing opportunities for a business whenever the bag is used.
The fact that buying custom tote bags online, in bulk, or wholesale, is such a staple for so many promotional campaigns speaks for itself. This fact also allows companies to become a bit more playful with their bags, and create more imaginative marketing solutions for their companies. This is why many companies, whether new start-ups or experienced titans, are experimenting with unconventional promoting techniques.
Unconventional promotions are advertising strategies also known as “guerrilla marketing” where the promotional item stands in stark contrast to the actual business it is trying to promote. When buying custom tote bags in bulk, a company might consider printing something that makes a statement, rather than their regular logo. Unconventional promotions should be impossible for the consumer to ignore. It should make them want to ask more questions.
This style of marketing often includes stunts, giveaways, and unexpected encounters in public places with consumers. The goal is to make the customer think in a new way, relying on imaginative and energetic solutions to marketing and promotion. These strategies should be low-cost, making up for what they lack in cash with new and interesting ideas. When purchasing the right amount, businesses can save even more money by buying the custom tote bags wholesale, in bulk or online.
To provide this kind of marketing with custom tote bags, Sydney and Melbourne businesses can create situations and scenarios from a new perspective, while still giving away a useful and memorable item. Unconventional marketing should be engaging and even interactive, so businesses are able to come up with unique ways to utilise the tote bags.
While unconventional marketing is a fun way to get the word out about a business, entrepreneurs should be careful not to misinterpret their own brand. It is important to be sure that there are no false rumors or information within the campaign, and also that the real message and vision of the company shines through any lightheartedness or gimmicks. Choosing a longstanding and reliable company to order from, like Clayton’s Australia Pty Ltd which is a manufacturer, not a retailer, will not only save time and money, but will provide experts who understand all types of marketing.
This type of marketing is based on human relationships and even psychology, to appeal to consumers on a more personal level. When applying unconventional techniques to their marketing with custom tote bags, Melbourne or Sydney businesses are able to not only attract a consumer, but maintain a relationship with them that will last.
While technology is a great way to market, nothing can beat a reliable and useful item like a custom tote bag. These bags keep working long after they are given away, and could attract new customers every time they are used. Using them in combination with unconventional marketing could be a strategy for absolute success.